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'Establishing an Agency in Greater China', by Rosie McKeith & Isabel Langdon


26 April 2013


Rosie McKeith


It is no secret that the Chinese marketplace is a desirable hunting ground for SMEs in the media and marcoms sectors. Not only does China offer access to the fastest growing economy in the world, but to a more rapidly growing advertising industry too.


First published in New Business Magazine Spring 2013 edition

To read the full article, please click on the link below.

Establishing an agency in Greater China-SI_Partners-newbusiness.co.ukSpring2013