Creative and technology M&A Trends H2 2019: Deal activity remains strong despite increasing global risk factors.
But scratch the surface and there’s more to the story. The number of pure marketing services agencies being acquired is falling, but this is being offset by an increase in acquisitions of tech-enabled businesses.
Watch SI Partners' latest creative and technology mergers and acquisitions trends update from Tristan Rice for the full picture:
Tech-enabled businesses highly sought after
Clients are looking for ever more effective and efficient ways of targeting, delivering and measuring content which is tailored to different customers - and those businesses that combine human talent with technology are starting to hit their stride.
Influx of PE funds
The profile of buyers in the market has shifted once again - we've seen a big increase in the number of marketing mergers and acquisitions fuelled by Private Equity money.
Deal volumes hold up despite the climate
The steady advance of the tech and management consultancies and a number of emerging or evolving marcoms groups, combined with increased interest from PE houses has resulted in deals volumes holding up despite the macro-economic risks.
Find out more about the influx of PE funds, and how the market is responding in the full creative and technology M&A update from SI Partners' Tristan Rice here: