14th March, 7.45am – 10am | Regent Street Cinema, London | Campaign Magazine
Join us at the Campaign Breakfast Briefing discussing Accenture’s recent acquisition of Karmarama, one of the most exciting deals of the last 12 months that unites a 300-strong, 17-year-old UK-based creative agency and a 384,000-strong global consulting giant.
What happens next and what are the implications for M&A? The view from a panel of deal-makers including SI Partners’ Tristan Rice.
Tristan Rice will be providing M&A intelligence on a panel of deal-makers and industry commentators discussing the impact of this deal and what type and volume of M&A we expect to see in 2017 and beyond.
This event will be a thought-provoking opportunity to learn about where our industry is heading next from the people doing the deals and making it happen.
Campaign Breakfast Briefing Agenda:
7.45-8.30: Registration and Breakfast
8.35-9.00: Accenture-Karmarama fireside chat, moderated by Campaign's head of media, Gideon Spanier
9.00-9.25: What do marketers and brands want? The view from CMOs about the rise of the consultants in the marcoms space
9.25-9.45: What happens next and what are the implications for M&A? The view from the deal-makers, including SI Partners’ Tristan Rice
Speaking to Campaign Magazine about the Accenture-Karmarama deal, Tristan Rice, partner at mergers and acquisitions consultancy SI Partners, commented: “Accenture had made the "biggest possible play that it could have made" because Karmarama was the largest independent creative agency in the UK available, since Mother and Wieden & Kennedy are not for sale. He called the takeover "a very, very big statement of intent".
"It will prompt the other consulting firms to acquire in the communications space," Rice added, noting Deloitte, KPMG and EY had been buying agencies in digital, design and user experience until now. He predicted more takeovers across Europe.” Read the full article here.